Overall
New Patient Volume Fell From August
September closed with 39 new patients, down seven from August and seven below September 2025. Year to date remains ahead of last year, but the monthly result softened.
Summary
Performance Overview
September brought materially more website traffic but fewer new patients than August. Lead progression is the immediate priority: 23 main-pipeline enquiries remain at New Lead, while 13 of 15 Invisalign enquiries requested a callback.
What Worked
Meta Created Invisalign Demand, But Booking Progression Was Limited
Facebook Ads generated 15 Invisalign enquiries. Thirteen requested a callback, one reached Appointment Booked, and one was marked Not Interested.
Main Issue
The Callback Queue Is The Main Opportunity
Thirteen Invisalign enquiries are waiting for a requested callback. Completing those conversations is more important than increasing lead volume before follow-up improves.
Priority
Google Search Produced Calls, But Generic Click Costs Remained High
Google Ads recorded 53 call conversions at $69.98 per conversion. Search Campaign clicks cost $34.23 each, while Brand Protection delivered a much lower $5.49 CPC.
Results
Key September Results
September outcomes across patients, enquiries, calls, traffic, and paid media.
September New Patients
39
Total Leads
41
Appointment Booked
1
Invisalign Enquiries
15
Calls
53
Call Answer Rate
90.6%
Website Visitors
2,560
Google Ads Spend
$3.71K
Creatives Delivered
Creative Themes Across September
September creative work focused on treatment education, Invisalign, and patient-offer messaging.
View Remaining Creatives
New Patient Numbers
September New Patient History
September closed with 39 new patients, down from August and September 2025. Year to date, 2026 remains 11.9% ahead of the same point last year.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 16 | 31 | 57 | 31 | 35 |
| February | 10 | 30 | 27 | 44 | 55 |
| March | 24 | 30 | 35 | 24 | 36 |
| April | 16 | 45 | 41 | 30 | 32 |
| May | 25 | 31 | 33 | 24 | 47 |
| June | 25 | 25 | 23 | 36 | 44 |
| July | 23 | 28 | 39 | 60 | 43 |
| August | 37 | 44 | 40 | 42 | 46 |
| September | 33 | 37 | 48 | 46 | 39 |
| October | 31 | 36 | 47 | 55 | - |
| November | 36 | 32 | 43 | 47 | - |
| December | 34 | 46 | 41 | 36 | - |
Monthly new patient history across 2022 to September 2026.
September 2026 Vs August 2026
September moved from 46 to 39 new patients. That is a 15.2% month-on-month decrease. Website traffic increased, but the September lead pipeline needs deeper progression: 23 main-pipeline enquiries remain at New Lead and 13 Invisalign enquiries requested a callback.September 2026 Vs September 2025
September moved from 46 to 39 new patients. That is a 15.2% year-on-year decrease. Year to date, 2026 has produced 377 new patients versus 337 at the same point in 2025, an increase of 11.9%.What The Pipeline Shows
Fifteen Facebook Ads Invisalign enquiries were recorded, but only one reached Appointment Booked. Thirteen enquiries requested a callback and one was not interested. Completing this callback queue is the clearest immediate opportunity to turn existing demand into consultations.Leads
Lead Breakdown
September recorded 41 enquiries: 26 in the main pipeline and 15 Facebook Ads Invisalign enquiries. Twenty-three main-pipeline enquiries remain at New Lead, while 13 Invisalign enquiries requested a callback.
Main Pipeline
Main-Pipeline Follow-Up Is The Largest Immediate Opportunity
Main Enquiries26
Recorded Opportunity Value$2.02K
Lead Channel Mix
Other / Unlabelled21
Facebook3
Google Ads1
Maddington Call Pool1
Stage Mix
New Lead23
Responded Please Call3
Most main-pipeline enquiries remain at New Lead. Immediate contact and qualification should focus on the 23 unprogressed enquiries before seeking more volume.
Invisalign
One Invisalign Enquiry Reached Appointment Booked
Invisalign Enquiries15
Estimated Opportunity Value$105K
Stage Mix
Appointment Booked1
Requested Callback13
Not Interested1
Lead Details
ChannelFacebook Ads
Booked Appointments1
Requested Callbacks13
Facebook Ads delivered 15 Invisalign enquiries, but only one reached Appointment Booked. Completing the 13 requested callbacks is the clearest path to improving the result from existing demand.
Calls
Call Performance
September generated 53 inbound Google Ads calls. The clinic answered 48, with five missed calls requiring follow-up.
September
53 Calls With Five Missed Calls
Total Calls53
Answer Rate90.6%
Answered
48
Missed
5
Call Source Mix
Google Ads53
Top Search Terms
Emergency Dentist Near Me3
Dentist Gosnells2
Clear Choice Dental2
Clear Choice Dental Maddington1
Calls were led by emergency, Gosnells, and brand searches. The 90.6% answer rate protected most inbound demand, while the five missed calls should be reviewed promptly.
Meta Report
Facebook Performance
Meta delivered 238.58K impressions and 31 platform conversion actions in September. Facebook Ads also supplied 15 Invisalign enquiries, with one reaching Appointment Booked.
Google Ads Report
Paid Search Performance
Google Ads recorded 53 call conversions in September.
Total Spent
$3.71K
Total Impressions
1,013
Total Clicks
194
Total Conversions
53
Conversion Rate
27.32%
Cost Per Conversion
$69.98
Top Campaign
Search Campaign | Maddington
Spend$3,149.00
Campaign Numbers
Clicks92
Impressions661
CPC$34.23
CTR13.92%
This enabled campaign carried 84.9% of September search spend. Its $34.23 CPC makes query quality and budget control especially important before expanding generic search coverage.
Support Campaign
Brand Protection | CCD Maddington
Spend$559.71
Campaign Numbers
Clicks102
Impressions352
CPC$5.49
CTR28.98%
Brand Protection delivered the stronger click efficiency, with a 28.98% CTR and $5.49 CPC. It remains an efficient way to capture people already looking for the clinic.
Demand
September's 53 Google Ads conversions reflect all tracked inbound Google Ads calls.
Efficiency
On this September result, $3.71K delivered a cost per conversion of $69.98.
What It Means
The generic Search campaign was expensive at $34.23 per click, while Brand Protection achieved a $5.49 CPC. Retain efficient brand coverage while refining broader search queries before increasing generic-search investment.
Website Traffic
Website Traffic Mix
Website traffic reached 2,560 visitors in September, up 36.03% versus the prior period. Paid and Organic were the largest named channels, while Other still limits complete channel visibility.
Paid998
Other635
Organic584
CPC171
Referral92
Search75
Social5
Main Drivers
Paid traffic was the largest named source, followed by Organic. Paid delivered 998 visitors and Organic delivered 584, together accounting for 61.8% of all website visitors in September.Support Channels
CPC, Referral, Search, and Social added secondary support. CPC added 171 visitors, Referral 92, Search 75, and Social five. The mix shows the website was supported by more than one route to the clinic.What It Means
A sizeable part of traffic still cannot be attributed to a named channel. 635 visits sit in Other. Clearer channel tagging would make the next budget decisions easier to assess.Landing Page
Landing Page Call Activity
Nine Google Ads calls came through the Maddington landing page. The remaining 44 calls did not include a landing-page URL.
Overview
Nine Google Ads Calls Came Through The Maddington Landing Page
Calls From Maddington Landing Page9
Calls Without Page URL44
Calls By Landing Page
Maddington Landing Page9
Intent
Search Terms Pointed To Emergency, Gosnells, And Brand Demand
Top Search Terms Reaching The Landing Page
Emergency Dentist Near Me3
Dentist Gosnells2
Clear Choice Dental2
Clear Choice Dental Maddington1
Landing-page demand was led by emergency, Gosnells, and brand searches. Nine Google Ads calls came through the Maddington landing page; the remaining 44 calls did not include a landing-page URL.
| Landing Page | URL |
|---|---|
| Maddington Landing Page | View Landing Page |
| Main Landing Page | View Landing Page |
| Teeth Whitening Landing Page | View Landing Page |
Wins
Strongest Outcomes
Biggest Win
Website Traffic Grew Strongly In September
The website received 2,560 visitors, up 36.03% from the previous period. Paid and Organic contributed 1,582 visitors combined.
Call Handling
Most Inbound Calls Were Answered
The team answered 48 of 53 calls, achieving a 90.6% answer rate and protecting most inbound demand during September.
Lead Volume
Meta Delivered A Large Volume Of Clicks
Meta generated 2,073 clicks across its campaign mix. The Traffic campaign accounted for 1,342 clicks at a $0.35 CPC.
Creative Signal
Meta Sustained Broad Local Visibility
Meta delivered 238.58K impressions. Awareness supplied 85.08K impressions, while the High-Value campaign delivered 679 clicks.
Notes
Content Shoot Recommendation
Fresh video content will help Meta keep testing new variants while retaining the treatment themes that continue to generate cosmetic interest.
Priority Recommendation
Schedule The Proposed Video Shoot For The Clear Choice Dental Clinics
The strongest shoot focus remains Invisalign, emergency care, and family or general-dentistry messaging. Fresh clinician-led footage across those themes will give Meta stronger video creative to work with and reduce reliance on the same educational angles.
Action Plan
Priority Actions From September Results
September generated visible demand, but the immediate priority is turning that demand into consultations and new patients before increasing acquisition spend.
1
Work The Full Open-Enquiry Queue Before Chasing More Volume
Owner: Clinic Lead & Reception Team
Thirty-nine enquiries need a next action: 23 main-pipeline enquiries at New Lead, three main-pipeline callback requests, and 13 Invisalign callback requests. Assign an owner and a clear follow-up cadence to each contact, with consultation booking as the immediate outcome.
2
Reduce Missed-Call Leakage
Owner: Reception Team
Five of 53 inbound calls were missed, including calls driven by emergency and local-dentist searches. Put a same-day missed-call recovery process in place so these high-intent callers receive a prompt return call rather than being left to re-search.
3
Hold Meta Scaling Until Bookings Improve
Owner: Shoutout Digital
Meta delivered 15 Invisalign enquiries, but only one reached Appointment Booked. Keep the current lead flow and do not increase the High-Value campaign budget until all 13 callback requests have been actioned and their outcomes recorded.
4
Tighten Generic Search And Protect Efficient Brand Demand
Owner: Shoutout Digital
The generic Search campaign absorbed 84.9% of Google spend at a $34.23 CPC, versus $5.49 for Brand Protection. Retain brand coverage, review generic search terms and negatives, and avoid expanding generic spend until click efficiency improves.
5
Close The Attribution Gaps Before Making Bigger Budget Changes
Owner: Shoutout Digital & Clinic Operations
Twenty-one of 26 main-pipeline enquiries were unlabelled, 44 calls had no landing-page URL, and 635 website visits sit in Other. Improving channel and landing-page tagging will show which activity is genuinely producing enquiries and patients.